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Articles > Are Your Demonstrative Exhibits “Colorblind” Safe?

Are Your Demonstrative Exhibits “Colorblind” Safe?

Summary:

Color is an undeniably important ingredient of demonstrative exhibit design. Color is used to classify, differentiate, highlight, and cast emotional attachment to subject matter. Color is also instrumental in elevating interest, and the lack of color is often missed. A demonstrative exhibit with a pleasing color palette is appreciated and more memorable.

However, are you aware that on average about ten percent of your decision makers and fact finders cannot tell the difference between red and green, or that a rich color palette consisting of all of the colors of a rainbow to most of us is dominated by shades of gray, brown, and one primary color for others?


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