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"Case Studies" > IP - Patent Infringement > Internet Commerce Software Patent Tutorial Emphasized User-Friendly Utility

Internet Commerce Software Patent Tutorial Emphasized User-Friendly Utility

Summary:


Realistic 3D scenes were used to emphasize the utility of software to
the online buyer and automobile dealer while giving the jury a sense
of familiarity without appearing contrived or slick.

Plaintiff developed an innovative software application that made online shopping for automobiles easy for both the buyer and seller. By matching desired vehicle type and dealer location, the buyers were able to shop any number of dealers and the dealers were no longer geographically restricted to a small number of buyers. Defendant developed a competing version of the software that allegedly infringed plaintiff’s patent.


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